For us, the ie is not just a piece of clothing. It is a carefully woven story, the legacy of our grandmothers, the way we remember who we are. It doesn’t follow trends — it inspires them. It’s not a simple accessory — it’s a history you carry with you.

That’s why the decision to join the Attractive Romania platform came naturally. Because Flori de ie means more than design. It means respect for our roots, love for craftsmanship, and gratitude for the women who, in workshops across Romanian villages, still sew silence, memories, and hope into every thread.

The Attractive Romania project brings together places, stories, and symbols that deserve to be rediscovered. Just as we, for more than ten years, have been bringing the beauty of the authentic ie back into the light. Together, we carry forward a story that unites us: the story that Romania is beautiful, vibrant, and profound. That it deserves to be looked at with respect, visited with an open heart, and understood with patience.

We are happy to be part of this initiative that celebrates what we hold most precious: our roots. We truly believe that Romania’s beauty doesn’t lie only in its mountains or picturesque villages, but also in the hands that still know how to sew, in symbols that are hundreds of years old, in the way we can still find ourselves in a few threads of borangic silk.

At Flori de ie, we will continue to give voice to our identity, to show the world how much beauty exists in our traditions and how important it is to return, from time to time, to ourselves. Because a people who know their roots can grow their wings.

Let’s rediscover Romania together — step by step, motif by motif, with open hearts.