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Link copied! Double Celebration: 🇷🇴 1 year since the launch of the Attractive Romania program and 🌺 National Peony Day
Today, May 15th, is a special day for us: it marks 1 year since the Attractive Romania program came to life. We also celebrate National Peony Day – the peony being both Romania’s national flower and a symbol of our cultural tourism program.
It has been a year full of legendary journeys to hidden treasures: mysterious castles, forgotten fortresses, ancient churches and monasteries, soulful villages, rich gastronomy, and breathtaking landscapes. A year in which we’ve rediscovered who we are, what we have, and how important it is to preserve it — because Romania blossoms when its heritage is alive.
Thank you for being part of this journey and for already exploring the country in search of stories and sites that, through their cultural richness, deserve to be seen in a new light: 275 hidden gems, lesser-known yet surprising—just like the magnificent Romanian peony.
Milestones That Bring Us Joy After the First Year of Romania Attractivă
In just 12 months since its launch, the program’s digital platform—made up of the website and the mobile travel app—has achieved results that inspire us to keep going with the same energy:
- 280,000+ active users on the platform;
- 60,000+ downloads on iOS and Android, making it the second most downloaded Romanian travel information and promotion app nationally, after Munții Noștri, launched in 2013;
- 6,000+ custom travel lists created by users through the “My Route” feature;
- 12.4 million total reach on social media (official Facebook, Instagram, TikTok pages);
- 350+ cultural events featured on the platform;
- Most foreign users are from Germany, Hungary, Italy, and France;
- Among Romanian users, the majority come from Bucharest and the counties of Cluj, Timiș, Brașov, Iași, Prahova, Constanța, Bihor, and Sibiu.
🏆 The Castle Route – The Star of “Romania Attractivă”
All 12 cultural routes featured on the "Romania Attractivă" platform – along with the included landmarks – have drawn great interest from visitors since the launch. The Castle Route is the most accessed, followed by The Traditional Romanian Gastronomy Route and The Monasteries of Moldavia Route.
Next in the ranking of most sought-after routes are, in order: Route of fortresses, Route of curias from Transylvania, Route of fortified churches, Route of Roman castra, Route of Kulas, Route of villages with traditional architecture, Route of wooden churches, Route of the cultural landscape from the Danube Delta, Saint Ladislaus route in Romania.
Among the top 10 most visited landmarks on the platform are six castles: Corvin Castle, Apafi Castle, Teleki Castle, Beldy Ladislau Castle in Budila, Ion Ghica Manor and Ugron Castle and four attractions from the Traditional Romanian Gastronomy Route: Flavors and Tastes of Dobrogea, Aninoasa – Gastronomic Traditions of Argeș, Delicacies of Hunedoara and The Hercynian Kitchen.
The most sought-after tourist attractions on each route are also interesting. Besides Corvin Castle and Flavors and Tastes of Dobrogea, which are the most visited tourist attractions on the Castle Route and the Romanian Traditional Gastronomy Route respectively, another ten tourist attractions are leaders on the routes they belong to:
The most sought-after tourist attractions on each route are also interesting. Besides Corvin Castle and Flavors and Tastes of Dobrogea, which are the most visited tourist attractions on the Castle Route and the Romanian Traditional Gastronomy Route respectively, another ten tourist attractions are leaders on the routes they belong to:
- Bologa Fortress on the Route of fortresses
- Arutela Roman Fort on the Route of Roman castra
- Banffy Castle on the Route of curias from Transylvania
- Cula Cartianu on the Route of Kulas
- Humor Monastery on the Monasteries of Moldavia Route
- Biertan Fortified Church on the Fortified Churches Route
- Straja Village on the Traditional Village Architecture Route
- "St. Dumitru" Wooden Church in Botoșana on the Route of wooden churches
- Pleșca Mirel Family Farmstead on the Route of the cultural landscape from the Danube Delta
- Reformed Fortified Church Ensemble of Cricău on the Saint Ladislaus route in Romania.
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